top of page

Content Creation
for Social Media
Don Papa
Don Papa Rum is an aged rum brewed on the isle of Negros, Philippines. In the spirit of its tropical heritage, we created this engaging imagery for the purpose of social media advertising. By combining product photography with rendered backgrounds, we created an authentic feel in line with the Don Papa brand.
Background, lighting and vegetation of each image is in tune with Don Papa's different brews – darker colors for its darker rum and vibrance for their lighter rum. To unify the images, a custom preset was applied to each image in Lightroom.
Skills used: Branding, Lightroom, Photoshop, Photo Manipulation







bottom of page